Brand advocates.


Word of mouth

Researchers agree that Brand Advocacy is far more effective than other forms of marketing… SCOUT is the next generation of advocacy agency, dedicated to finding and working with society’s most influential peer group leaders.
  • 92% of people trust recommendations from friends and family more than all other forms of marketing. (Nielsen)
  • Less than half of all customers consider paid advertising to be credible – that’s a decrease of more than 20% since 2009 (Nielsen)
  • 77% of consumers are more likely to buy a product when learning about it from friends of family. (Nielsen)
  • 72% of marketers don’t leverage the value of customer referrals. (Nielsen)
  • Recommendations from friends or family are 50 times more powerful than recommendations from strangers. (McKinsey)

Curious? Want to know more?
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